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September 17, 2020 10:40 pm

Is Apple One a Bargain? It's Complicated

Apple One, Apple's long-awaited services bundle, has arrived and The Verge's Chaim Gartenberg has crunched the numbers to see which subscription package, if any, is worth it. From the report: Let's start with the Apple One Individual plan. Offering a single Apple Music plan ($9.99 per month), a 50GB iCloud storage bucket ($0.99 per month), and access to Apple Arcade ($4.99 per month) and Apple TV Plus ($4.99 per month) for $14.99, it seems like it saves you money. But unless you're interested in subscribing to Apple Music and either Apple Arcade or Apple TV Plus, you're probably better off just saving the $4 and sticking with an $11 Apple Music and iCloud combo. (As a side note, Apple does grant everyone in your family plan access to Apple Arcade and Apple TV Plus, even if you subscribe to it through the "Individual plan," which may impact your calculus.) It's a similar story with the Family plan: a regular family plan for Apple Music costs $14.99 per month, and a 200GB iCloud bucket (which can already be shared across a whole family) is $2.99. Once again, if you want either Apple Arcade or Apple TV Plus on top of that, the Apple One bundle effectively gets you both of those services for the price of one, but if all you want is Apple Music and iCloud storage, Apple One doesn't really offer any benefits. The Apple One Premier plan is a slightly different story, though. At $29.99 per month, it's the most expensive of the plans. Comparing it to the unbundled costs, an Apple Music family plan is once again $14.99, while a 2TB iCloud plan is $9.99. If you were already paying for both of those plans -- which isn't unreasonable for a family that's heavily invested in Apple products -- then you're only looking at a $5 per month increase to gain access to Arcade along with the additions of News Plus and Fitness Plus (which, at $9.99 per month each, are among Apple's priciest subscriptions). "But in most cases, Apple One only makes sense if you're already subscribing to Apple's most in-demand services: iCloud storage, which is essential for backing up most iPhones given Apple's increasingly absurd (and stingy) 5GB allowance for new devices, and Apple Music," writes Gartenberg in closing. "And at the end of the day, Apple One doesn't make subscribing to those two key services dramatically cheaper -- it just provides a discount for subscribing to Apple's less popular services. It's a good discount, mind you, but one that still results in most customers paying more than they are right now."

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