Ford is letting customers personalize their Mustang Mach-E before taking delivery

Ford’s first electric vehicle of consequence, the Mustang Mach-E SUV, will start arriving at dealerships at the end of the year. But before customers begin driving off with their new EV, the automaker wants to let them start tinkering with their personal profiles. Because everything these days, even driving a car, requires some level of online registration.

Starting today, Mach-E customers can create a personal profile, input their home address and other important locations, familiarize themselves with nearby charging stations, and setup climate controls and other amenities. That way, when they finally accept delivery of their Mach-E, all those preferences will be available and ready to go from Day One.

Rather than sit at a dealership...

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