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September 3, 2020 07:25 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/k3E1ClvXJPY/apple-to-delay-privacy-change-threatening-facebook-mobile-ad-market
Apple To Delay Privacy Change Threatening Facebook, Mobile Ad Market
Apple said on Thursday that it will delay until early next year changes to its privacy policy that could reduce ad sales by Facebook and other companies targeting users on iPhones and iPads. From a report: The delay could benefit Facebook, which last week said the changes to the iOS 14 operating system would render one of its mobile advertising tools "so ineffective on iOS 14 that it may not make sense to offer it." Apple announced new privacy rules in June that were slated to take effect with the launch of its iOS 14 operating system this fall. Among them is a new requirement that advertisers who employ an Apple-provided tracking identifier, or other tools that have a similar function, must now show a pop-up notification asking for tracking permission. Facebook said last week it would quit using the tool that requires a prompt in its own apps but did not immediately respond to a request for comment on Thursday. Apple said Thursday that developers will still have the option to use the prompt when iOS 14 arrives.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/k3E1ClvXJPY/apple-to-delay-privacy-change-threatening-facebook-mobile-ad-market
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