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August 28, 2020 04:23 pm

Comcast is Looking To Enter the Smart TV Wars

Comcast wants to turn the software running on its set-top boxes into an operating system for smart TVs, Protocol reported Friday, citing multiple industry insiders with knowledge of the company's plans. From the report: The company began pitching TV manufacturers on the idea in recent months and had some conversations on the subject at CES in January. It's unclear how far these talks have progressed, but the push underlines the growing importance of smart TVs as a major platform for the future of entertainment. At the center of these discussions has been Comcast's X1 platform, which the company built as an operating system for its own set-top boxes over the past decade. In addition to running on the company's cable boxes, X1 also powers Flex, the Roku-like streaming hardware launched by Comcast last year. Comcast has also for some time pitched X1 to fellow cable operators. Cox, for instance, runs X1 hardware and software under its Contour brand, and Charter executives have publicly acknowledged that the two companies have been negotiating a similar licensing deal.

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