Why having an online presence is important?

With increasing internet popularity it has become very important to have a good online presence in the 21st century. There are many benefits of having a good online presence in the form of a website, a blog or a social media account. If you have a product or a business you want to promote online, having a good audience will help you get the leads, users, customers and exponentially increases the inbound traffic.

If you want to share your knowledge online, having a good online credibility will really help you reach hundreds of thousands of people throughout the world.

Building an online presence is a time consuming process which can take months to years. It's not something that happens overnight. You'll have to consistently post quality content and interact with posts from other small and big accounts. This helps you build credibility among your niche and eventually people will start listening when you speak.

How do you build an online presence:

This is a big topic by itself and one can write an e-book on. In this article I'll share some of the important points you need to focus on to get started. If you're interested to learn in detail, I'll share links to the courses which helped me a lot at the end of this article:

• Pick a social media channel. Either Twitter, LinkedIn or Facebook.
• Pick 1 - 3 niche topics which your care and love discussing about. I'm a developer and a SaaS enthusiast. So I generally tweet about programming and building SaaS products.
• Post quality content everyday. Interact with small and big accounts in the niche you picked. Consistency is the key.
• Eventually big accounts will notice you and when they interact with your posts, you get good visibility and that's how you grow.
• Do this for several months consistently and see the response you get. Do experiments along the way with respect to what kind of posts your audience like or dislike.

Why I started building online presence:

Here's my story. Around couple of months ago I came across a tweet by Daniel Vassallo in which he had shared his last month's earnings by his latest e-book. It blew my mind. Being an indie developer I release new products often but struggle to get organic traffic. Seeing this tweet was an eye opener for me and this opened up new opportunities.

I immediately bought Daniel's course Everyone Can Build a Twitter Audience and started building my online presence following his suggestions in the course. This is an incredible course and I highly recommend if you're serious about building your online presence.

I recently bought another course(e-book) Improve Your Online Presence from Catalin Pit who I have been following from last 2 months. I love his tweets on career, job searching and programming in general. He has grown his twitter account from 0 -> 40k followers in just around 6 months. I loved this e-book as well.

These course are cheap for the value they provide.

As of today I have grown my twitter account from around 100 followers to 1100+ followers within 2 months.

In the last 2 months I've achieved a lot:

• Met some incredibly talented people and have become friends with them.
• Received 5 freelancing job opportunities.
• Part of a new indie hackers slack channel created for India developers.
• Helped many beginners with their questions. It is very fulfilling.
• Have been known in the community to provide good value.
• Most important of all, I've been learning a lot on daily basis as a content creator. It's like my learning has been fast paced from last 2 months. It's crazy.

I know I'm still small and at the beginning of this journey. The reason I wanted to write this article was to spread the word about the power of having an audience and how it can help you in the future in ways you cannot even imagine. I hope you have learnt something new today.

I have been a developer from past 8+ years and was always a consumer of content on the internet. Being a creator from last 2 months has changed a lot for me, in good ways!

Don't wait. Start writing today. Your future self will thank you for that.

Conclusion:

• Having an online presence will always help you in the long run.
• Start building an audience on a social media channel of your choice.
• Pick few niche topics and start posting content regularly.
• Engage with posts from other creators.
• Consistency is the key.
• Having a good audience will provide you with opportunities you never imagined. Take my word for this.

If you're interested in all the courses I've bought, you can find them here.