EU will reportedly open full investigation into Googles Fitbit acquisition

Google’s $2.1 billion acquisition of Fitbit will reportedly face greater scrutiny from EU regulators. Reuters reports that the deal will face a full-scale antitrust investigation, which the European Commission will reportedly open next week. Regulators and consumer advocacy groups have shared fears about Google’s planned acquisition of Fitbit, related to the search giant gaining access to sensitive data like fitness activities, heart rates, sleep patterns, and more.

Consumer groups from across Europe, the US, Mexico, Canada, and Brazil have labeled Google’s Fitbit deal a “test case” for regulators’ abilities to prevent data monopolies. Google has been trying to appease European regulators by offering not to use Fitbit’s health data to...

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