An Interest In:
Web News this Week
- March 2, 2024
- March 1, 2024
- February 29, 2024
- February 28, 2024
- February 27, 2024
- February 26, 2024
- February 25, 2024
July 22, 2020 09:45 pm
Original Link: https://www.theverge.com/tldr/2020/7/22/21334672/taboola-outbrain-merger-doj-approves-chumbox-clickbait
Remember the chumbox providers? This is how they look now
You know that chumbox of weird garbage that appears at the bottom of most news sites, including this one? You know the one! It’s labeled “Promoted stories” or “Around the web.” It’s got headlines like: “1 Weird Trick to Lose Weight,” “You Won’t Believe What [STAR NAME HERE] Looks Like Today!,” and “Throw this vegetable out!” There are two major players in the field — Taboola and Outbrain — and the Justice Department has approved their merger.
Why are they called chumboxes? Well, chum is fishbait — you throw decomposing fish guts, blood, and bones into the water to lure other fish. A chumbox is like this but for humans online.
You won’t BELIEVE why publishers are using them
These chumboxes exist because they’re more lucrative than other...
Original Link: https://www.theverge.com/tldr/2020/7/22/21334672/taboola-outbrain-merger-doj-approves-chumbox-clickbait
Share this article:
Tweet
View Full Article
The Verge
The Verge is an ambitious multimedia effort founded in 2011More About this Source Visit The Verge