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July 22, 2020 11:20 pm

Microsoft's Livestreaming Service Mixer Shuts Down Today

Microsoft's livestreaming platform Mixer will shut down later today and encourage users to migrate over to Facebook Gaming's livestreaming service, with treasured Mixer Partners getting partner status over there too. Rock Paper Shotgun reports: From what I've seen on my stroll through Mixer on this final day, a whole lot of folks are planning to switch to Twitch. The shutdown comes less than a year after Microsoft went wild recruiting top Twitch streamers including Tyler "Ninja" Blevins with exclusivity contracts rumoured to be worth millions. Mixer first launched in 2016 under the name 'Beam' then was bought by Microsoft later that year, who renamed it 'Mixer' in 2017. One of its big selling points was shorter delays between the broadcaster and the viewers, so folks could have more back-and-forth and interact more. It also had built-in support for novelty streams like Pokemon controlled by viewers. Microsoft also had their studios integrate Mixer features into games, so Forza Horizon 4 gave rewards for both streaming and watching it on Mixer, Minecraft let viewers vote on things, and so on. "Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible," Microsoft said in the shutdown announcement in June. "It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we've decided to close the operations side of Mixer and help the community transition to a new platform."

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