SoundClouds co-founders are launching an e-bike subscription service in Berlin

Dance is a new electric bike subscription service launched by the co-founders of SoundCloud. The invite-only program, which includes delivery, maintenance, and theft protection, launches this month in Berlin. It’s the latest service to try to capitalize on the e-bike boom by shifting toward a Netflix or Spotify model for transportation.

Dance was founded by SoundCloud founders Eric Quidenus-Wahlforss and Alexander Ljung, along with the co-founder of web design startup Jimdo, Christian Springub. Their proposition rests on a couple of hard truths about e-bikes: they are expensive, typically costing €1,700 ($2,000) or more, and they are prone to theft. Dance is hoping to address those concerns, while also replicating the success of various...

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