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July 21, 2020 09:40 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/F7QHcT8gfZI/
Nielsen is revamping the way it measures digital audiences
Audience measurement company Nielsen announced today that it plans to change the methodology behind its digital products, including Digital Content Ratings, Total Content Ratings, Digital in TV Ratings, Digital Ad Ratings and Total Ad Ratings. The company plans to start rolling out the new methodology in phases in 2021. It isn’t sharing the full details […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/F7QHcT8gfZI/
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