Instagram tests letting people run their own personal fundraisers

Instagram will soon allow people in the US, UK, and Ireland to raise money for their own personal causes. The company is launching the feature today as an initial test on Android phones, with iPhones to follow, after already making personal fundraising available to Facebook users. To create a personal fundraiser on Instagram, edit your profile, tap “add fundraiser,” and then select “raise money.” You’ll then have to categorize the fundraiser, add details, select a photo to use, and then enter your payment info through Stripe. All fundraisers will then be submitted for Instagram’s review before going live. (You can check out the rules around personal fundraising here.)

Fundraisers will last for 30 days from when they go live, although...

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