Ten years in, Netflix is watching the throne

Netflix’s last decade turned a video rental startup into streaming’s king. The next decade will see executives doing everything in their power to keep the crown.

Yesterday, Netflix announced its second quarter earnings to investors, and executives spent much of the call addressing what they have planned for the next few years, including continued international expansion and ambitious bets on new content. While some executives might play coy about their conquest plans, Hastings didn’t shy away from wanting Netflix to be the streamer that makes people forget about everyone else.

“We want to have so many hits that when you come to Netflix you can just go from hit to hit to hit and never have to think about any of those other services,”...

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