Instagram is launching a new shopping page thatll highlight brands and collections

Instagram is making it easier for people to shop inside its app. Today, it’s starting to widely roll out a dedicated Shop page under the Explore tab that’ll highlight different brands and items that people can purchase. The Shop page will also give users personalized recommendations on things to buy, with everything being able to be purchased from within the app. Instagram is also making Facebook Pay, which lets people insert most debit or credit card information into the app and save it to easily share money. Facebook Pay is available for both shopping purchases and donations, which has been planned since the product debuted. Both these features are coming to the US first.

Combined, these features make shopping on Instagram more...

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