Peacocks not-so-secret ingredient in the streaming wars is its free tier

Peacock is NBCUniversal’s new streaming service and the last major entrant in the colloquial streaming wars. But Gidon Katz, the company’s president of direct to consumer, believes Peacock can win by leaning into something most of its biggest competitors won’t: offering premium entertainment, mostly for free.

When Peacock launches tomorrow across the United States, people can choose between three different tiers: a completely free ad-supported version that gives people access to more than 13,000 hours of content, daily news and sports programming, and samplings of Peacock original series, but not full access. Then there’s Peacock Premium, a $4.99-a-month version that gives people more than 20,000 hours of content, including all Peacock...

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