Amazon will start listing names and addresses of Marketplace sellers to combat counterfeiting

Amazon will start publicly listing the names and addresses of US-based third-party sellers on its Marketplace platform as a measure to fight counterfeiters, according to a report from Business Insider. The change was announced in a note sent to sellers on Wednesday, and the change goes into effect on September 1st.

“These features help customers learn more about the businesses of a seller and the products that they are selling,” the note says, according to a copy obtained by Business Insider. “We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions.” The change in policy will make it harder to stay an anonymous seller on Marketplace, but it also means...

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