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July 7, 2020 01:00 pm

US Online Grocery Sales Hit Record $7.2 Billion In June

An anonymous reader quotes a report from TechCrunch: Despite the slow reopening of the U.S. economy over the past several weeks, online grocery shopping is continuing to reach ever-higher numbers as Americans seem to be in no rush to return to the store. According to new research released today by Brick Meets Click and Mercatus, U.S. online grocery sales hit a record $7.2 billion in June, up 9% over May, as 45.6 million households turned to online grocery pickup and delivery services for a larger portion of their grocery needs. This figure is higher than the $4 billion seen in March 2020, when the U.S. first went under coronavirus lockdowns. Since then, online grocery sales have been growing quickly -- jumping to $5.3 billion in April, then $6.6 billion in May, as more consumers shifted their shopping to online services, grocery included. The customer base for online grocery also grew from 39.5 million monthly actives in March to now 45.6 million as of June, the report found. Remarkably, only 16.1 million customers were using online grocery as of August 2019, totaling then just $1.2 million in sales. The growth can be attributed to a large influx of new online grocery customers, as well as more frequent orders. "In addition, more retailers, including independents, have added capacity for online order fulfillment amid the coronavirus pandemic to meet consumers' changing needs," the report adds. "This has also resulted in an increase in sales as more customers are able to shop online and get a time slot for delivery or pickup."

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