Amazon Prime Video is introducing individual user profiles

Amazon Prime Video is rolling out user profiles for family members and friends who share Prime accounts, the company announced today.

Each account will allow for up to six user profiles. One profile will default as the primary account, with five additional profiles allowed. These can be regular accounts or kids accounts. The kids account will restrict what type of content is shown, similar to how other children’s accounts on streaming services like Netflix and HBO Max work. Amazon did not note how many profiles can stream at once, but The Verge has reached out for clarification.

Profiles are linked through Amazon’s wallet sharing tool. The feature allows customers to share their payment methods with another Amazon account that has set...

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