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July 5, 2020 11:30 pm

Amazon Stops Selling 'Active Content' Games in Kindle Reader's Store

Once upon a time, you could play Scrabble on your black-and-white Kindle readers. Or chess or sudoko, or even solve New York Times Crossword Puzzles. Amazon's Kindle Store had included 500 slick Java-based "Active Content" downloads... Electronic Arts even produced Kindle-specific versions of Monopoly, Yahtzee, and Battleship, while Amazon created original games with titles like Every Word and Pirate Stash — and even a choose-your-own-adventure game named Dusk World. Amazon soon moved into color touchscreen tablets, where there are many more games to choose from. But while any old downloaded "Active Content" will still work on their black-and-white Kindle readers, Amazon has now stopped selling it in its Kindle Store, reports The Digital Reader:The feature launched in 2010/2011, and was essentially abandoned by 2014 when Amazon launched the Kindle Voyage. Amazon decided to not support Active Content on its then newest ereader. Later Kindle models also lacked support for Active Content, and that meant it was only a matter of time before Amazon also removed the section from the Kindle Store. And now one of the last remaining holdovers from that crazy time when ebooks were new is now gone. There was a time, back in the early ebook era, when everyone was throwing really cool ideas up against the wall to see what stuck. Enhanced ebooks, for example, got tried a dozen times in around 7 years, and failed to find a market every time. Augmented reality ebooks was also tried several times, and for the most part failed because the tech wasn't there (AR was always going to be a niche product, but it's time will come). Digital textbooks were tried and failed several times because students could see they didn't make economic sense, but then publishers found a way to force them down students' throats (site licenses)... And now Kindle Active Content is joining all the other formerly great ideas in the ebook graveyard.

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