An Interest In:
Web News this Week
- March 16, 2024
- March 15, 2024
- March 14, 2024
- March 13, 2024
- March 12, 2024
- March 11, 2024
- March 10, 2024
June 30, 2020 03:33 pm
Photo by Thomas Ricker / The Verge
...
Original Link: https://www.theverge.com/2020/6/30/21308117/vanmoof-ebike-ad-banned-france-cars-climate-change
VanMoofs e-bike ad banned in France for creating a climate of anxiety
Photo by Thomas Ricker / The Verge
VanMoof, the Dutch electric bicycle brand, is officially too hot for (French) television.
The company’s first TV advertisement was banned in France for its negative portrayal of car traffic and pollution. The commercial was rejected by France’s advertising regulatory authority, ARPP, because it “discredit[s] the automobile sector [...] while creating a climate of anxiety.”
The ad, which premiered on June 6th and is intended for both TV and the web, features scenes of traffic jams, vehicle crashes, and tailpipe pollution reflected on the surface of a sports car that eventually begins to melt, giving way to VanMoof’s new S3 e-bike. “The alternative to gridlocked freeways and overflowing subways,” the text reads. “Time to ride the future.”
...
Original Link: https://www.theverge.com/2020/6/30/21308117/vanmoof-ebike-ad-banned-france-cars-climate-change
Share this article:
Tweet
View Full Article
The Verge
The Verge is an ambitious multimedia effort founded in 2011More About this Source Visit The Verge