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June 28, 2020 03:48 pm GMT

Starz CEO Jeffrey Hirsch on programming in a digital world

In the war between subscription video on-demand (SVOD) services like Netflix and Amazon Prime Video, Starz has been growing on the sidelines and fighting to be the preferred add-on for consumers on top of their primary subscription. That journey has required the longtime premium cable TV network to rethink its target audience, content strategy and […]

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