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June 26, 2020 02:47 pm

Microsoft is Permanently Closing All Physical Retail Stores

Microsoft has announced it will permanently close all of its physical retail stores and transfer most of its resources to online channels. From a report: This comes after the computing giant shuttered the outlets in late March due to the COVID-19 crisis. In what Microsoft is touting as a "new approach to retail," the company said its retail store employees will be transitioned to its corporate hubs and will provide customers remote sales, training, and support. The company will focus its efforts on existing digital stores on Microsoft.com and through Windows and Xbox, which have a collective reach of 1.2 billion people globally. Microsoft added that the closures will result in a pre-tax charge of around $450 million, which it said consists mostly of asset write-offs and impairments. The Seattle-based tech titan debuted its first physical retail experience back in 1999 at the Sony-owned Metreon shopping complex in San Francisco, though that closed around a decade later. Microsoft's first real foray into brick-and-mortar retail was in Scottsdale, Arizona in 2009. This grew to around a hundred similar outlets across the U.S., including its New York flagship, which opened in 2015. The company later went international, opening seven retail stores in Canada, one in Australia, and one in the U.K.

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