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June 20, 2020 02:00 am

AMC Theaters Changes Course and Will Require Customers To Wear Face Masks

In an abrupt about-face, the movie theater chain AMC said Friday it would require guests to wear face masks when its theaters reopen, after CEO Adam Aron earlier said it would not. The Verge reports: "This announcement prompted an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the usage of masks," Aron said in a statement. "Accordingly, and with the full support of our scientific advisors, we are reversing course and are changing our guest mask policy. As we reopen theaters, we now will require that all AMC guests nationwide wear masks as they enter and enjoy movies at our theaters." On Thursday, Aron told Variety the chain would not require patrons to wear face masks because it "did not want to be drawn into a political controversy," saying he thought it would be "counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary." AMC, the largest theater chain in the world, plans to reopen in 450 of its 600 US locations on July 15th with limited capacity, after closing all of its theaters around the world in mid-March. The company posted a $2.2 billion net loss in the first quarter and made "virtually no revenue" in the last two weeks of March. AMC also said in its 8-K filing earlier this month that unless it was able to restart operations in July that "substantial doubt exists about our ability to continue as a going concern for a reasonable period of time."

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