Google quietly launches an AI-powered Pinterest rival named Keen

Google’s Area 120 team, an internal incubator that creates experimental apps and services, has launched Keen: a would-be Pinterest rival that draws on the search giant’s machine learning expertise to curate topics. Available today on the web and Android, co-founder CJ Adams says Keen aims to be an alternative to “mindlessly” browsing online feeds.

“On Keen [...] you say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen,” writes Adams in a blog post. “You make a ‘keen,’ which can be about any topic, whether it’s baking delicious bread at home, getting into birding or researching typography. Keen lets you curate the content you...

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