Peloton will now allow users to identify as nonbinary on its app

Peloton announced today that users now have the option to select nonbinary as their gender, as part of the company’s broader commitment to Pride Month. Nonbinary users will appear as “NB” on the leaderboard, where they compete against other people using the app. Users will still be able to filter the leaderboard by age and gender.

Nonbinary gender options are still uncommon in many tech products, although Peloton’s move could push other companies to make the option standard across platforms. Facebook has supported nonbinary gender designations since 2014, and a number of dating apps have already introduced the feature, including Tinder, OkCupid, and Grindr. Even emoji now have nonbinary options, with both Google and Apple releasing...

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