YouTube commits $100 million to amplify black creators

YouTube is launching a $100 million fund to “amplify” the voices of black creators on its platform by developing talent and funding new shows.

YouTube CEO Susan Wojcicki detailed what the company plans to do to help and protect black communities on the platform in a blog post this afternoon. The fund will support the creation of new YouTube Original programming and help with the development of black creators and artists. “We’re committed to doing better as a platform to center and amplify Black voices and perspectives,” Wojcicki said in the blog post.

The first project funded by this new initiative will be a YouTube Original special called “Bear Witness, Take Action,” which is slated to air on June 13th at 6PM ET. The special will...

Continue reading…