TikTok is having a monster 2020

Today felt like an unusual lull in the intersection of our many unfolding national and global crises, and so I thought I’d take the opportunity to write about something different — a subject that, despite all my best efforts, I keep getting crushingly wrong. That subject is TikTok, the ByteDance-owned app whose fading into irrelevance I have been predicting for more than a year now, and which — to say that absolute least — has yet to arrive.

How well is TikTok doing these days? Let’s check in with Sarah Perez, writing last week at TechCrunch:

A new study on kids’ app usage and habits indicates a major threat to YouTube’s dominance, as kids now split their time between Google’s online video platform and other apps, like TikTok, Netflix...

Continue reading…