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June 10, 2020 06:01 am GMT

Alibaba taps international influencers to sell more globally

For years, Chinese e-commerce exporters have been learning the ins and outs of ad placement on Facebook, Instagram and other mainstream social media platforms to reach customers around the world. But they recently spotted a new way to grab people’s attention, one that has never felt more familiar. Video influencers. Shopping via videos is currently […]

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IghaxI_SOCU/

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