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June 8, 2020 06:05 pm

Kids Now Spend Nearly as Much Time Watching TikTok as YouTube in US, UK and Spain

A new study on kids' app usage and habits indicates a major threat to YouTube's dominance, as kids now split their time between Google's online video platform and other apps, like TikTok, Netflix and mobile games like Roblox. From a report: Kids ages four to 15 now spend an average of 85 minutes per day watching YouTube videos, compared with 80 minutes per day spent on TikTok. The latter app also drove growth in kids' social app use by 100% in 2019 and 200% in 2020, the report found. The data in the annual report by digital safety app maker Qustodio was provided by 60,000 families with children ages four to 14 in the U.S., U.K. and Spain, so its data isn't representative of global trends. The research encompasses children's online habits from February 2019 to April 2020, takes into account the COVID-19 crisis and is specifically focused on four main categories of mobile applications: online video, social media, video games and education. YouTube, not surprisingly, remains one of the most-used apps among children, the study found. Kids are now watching twice as many videos per day as they did just four years ago.

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