Watch all these local TV newsreaders chant the same Amazon puff piece

At least 10 local TV stations ran a "news" report written and produced by Amazon, reports The Courier-News. The video was provided by Amazon, and only one station disclosed that the "reporter" was an Amazon spokesman. The report, as you have perhaps guessed, praises Amazon effusively.

While most TV news professionals have scoffed at the idea of running Amazon-provided content as news, at least 10 stations across the country ran some form of the package on their news broadcasts. The packageyou can view the script Amazon provided to news stations herewas produced by Amazon spokesperson Todd Walker. Only one station, Toledo ABC affiliate WTVG, acknowledged that Walker was an Amazon employee, not a news reporter.

Bad as it is, TV (and especially radio) news has always been like this. They're studios, not newsrooms. They get content from newswires, parent companies, any old source that has it nicely packaged. When I was a smalltown reporter, you'd hear the newspaper rustling as they read it on air.

It's true that it's getting worse, perhaps because of consolidation: Watch countless American news anchors mindlessly intone the same propaganda script Read the rest