Netflix is making it easier for people to cancel their subscriptions

Netflix is trying to make it easier for people to cancel their service with a new automated prompt that will ask subscribers if they want to continue paying after a lengthy period of inactivity.

On May 18th, the company started reaching out to subscribers who haven’t used the service in two years (or within one year of their initial sign-up for newer customers) to let them know they can either keep their membership or have it canceled upon the next billing cycle. Those customers represent a small number of Netflix’s overall 183 million subscriber base, totaling less than half of 1 percent or a few hundred thousand customers. Cancelations will begin on June 1st.

“We’ve always thought it should be easy to sign up and to cancel,” Eddy Wu,...

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