Facebook is buying Giphy in deal valued at $400 million

In the future, everything will be eaten by Mark Zuckerberg

Facebook is acquiring Giphy in a deal valued at roughly $400 million. The GIF-sharing service was valued at ~$600 million in its latest funding round.

Giphy will keep its branding and will be integrated with Instagram.

Facebook made it official on the Facebook blog.

A lot of people in our community already know and love GIPHY. In fact, 50% of GIPHYs traffic comes from the Facebook family of apps, half of that from Instagram alone. By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct. Both our services are big supporters of the creator and artist community, and that will continue. Together, we can make it easier for anyone to create and share their work with the world.

Weve used GIPHYs API for years, not just in Instagram, but in the Facebook app, Messenger and WhatsApp. GIPHY will continue to operate its library (including its global content collection), and were looking forward to investing further in its technology and relationships with content and API partners. People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHYs APIs; and GIPHYs creative community will still be able to create great content.

Were so excited to share some news GIPHY has been acquired by @Facebook and is joining the @Instagram team!

Read more here: https://t.co/U6AYQ16cEQ pic.twitter.com/ATjEY1VK3K