Quibi will add sharing features as the app struggles to find subscribers

To say that Quibi is off to a disastrous start would be an understatement. Co-founder Jeffrey Katzenberg attributes “everything that has gone wrong to coronavirus,” he told The New York Times in a new interview published on Monday. But Katzenberg is hopeful that rolling out new features will help, including giving subscribers the ability to share content from Quibi shows on social media.

When Quibi launched at the beginning of April, the app blocked sharing to platforms like Twitter, Facebook, Instagram, TikTok, and Reddit. Now, Katzenberg and the team are working on ways to ensure Quibi is “less walled off from the internet.” People will eventually be able to share Quibi content on social media, but there’s no estimated time frame for...

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