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May 3, 2020 01:34 pm

Emulating 'Trolls', More Movies Try Bypassing Cinemas For On-Demand Releases

Trolls World Tour won't be the last major-studio release to bypass movie theatres altogether. An anonymous reader quotes the Guardian:Universal gets a greater cut of revenue from digital services than at the box office, which means the film has made the same amount of profit in its first three weeks as the first Trolls film did during its entire five-month run in U.S. cinemas.... "Universal has cast the first stone," said Jeff Bock, an analyst at research firm Exhibitor Relations. "This is exactly what the theatrical exhibition world had always feared -- proof that bypassing theatres could be a viable model of distribution for studios. "Like it or not, the floodgates have opened. This is just the beginning, and the longer it takes for theatres to open on a worldwide scale, we're going to see the premium-video-on-demand schedule become more and more populated." That schedule is now filling up. Universal announced last week that Judd Apatow's new comedy The King of Staten Island would scrap its planned cinema release on 19 June and premiere on-demand instead. And Warner Bros is doing the same with Scoob!, the first full-length animated Scooby-Doo film, which was meant to hit cinemas on 15 May... The straight-to-digital strategy is only considered to be viable for mid- and lower-budget films forecast to earn at most a few hundred million at the global box office.

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