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April 28, 2020 10:38 pm

Jay Z is using copyright strikes to remove deepfaked audio of himself from YouTube

Pre-GRAMMY Gala and GRAMMY Salute to Industry Icons Honoring Sean “Diddy” Combs - Inside

Photo by Alberto E. Rodriguez/Getty Images for The Recording Academy

Hip-hop mogul Jay-Z has become an unlikely source of inspiration within the budding community of artificial intelligence-powered impersonation, known colloquially as deepfakes, and the rap icon’s record label has taken notice and issued copyright strikes to shut some of it down.

It’s not that Jay-Z is being maligned without his consent, as a majority of deepfakes tend to do by pasting the head of female celebrities and other women onto the bodies of adult film actresses. Rather, this is the world of safe-for-work, audio-only deepfakes that dabble mostly in parody, as well as putting on display the awe-inspiring technical sophistication the field has produced in just a few short years time.

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