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April 26, 2020 08:34 pm

Quebec's Government Urges Online Shoppers To Local Retailers Instead of Amazon

"The coronavirus crisis is giving Quebec's nationalist government an excuse to attempt what may be impossible," reports Bloomberg. "The Canadian province is embarking on an uphill battle to chip away at Amazon's position."Reckoning that weeks of confinement will permanently accelerate the growth of online shopping, Premier Francois Legault wants to boost Quebec retailers' digital sales, and is urging the population of 8.5 million to buy from local firms. His government took a first step by building an online directory of retailers called Le Panier Bleu -- or Blue Basket, a reference to the color of the French-speaking province's flag... "People will be able to see what's available in their region," Economy Minister Pierre Fitzgibbon said in an interview. "There's a solidarity developing, I want to capitalize on that...." To run it, the government recruited a board including the former president of Lowe's Cos. Inc. in Canada and Alexandre Taillefer, a private equity partner who years ago floated the idea of a Quebec response to Amazon's dominance... About 13,000 businesses were referenced as of April 24.... "Our goal is to shift some of the searches Quebeckers do on Amazon or Google to a search engine presenting essentially 100% Quebec content," he said during a webcast of the Chamber of Commerce of Metropolitan Montreal. If just 1% get diverted, "it will have been worth it." Economy Minister Fitzgibbon describes it as a way to "enable our small retailers to do well against companies that have huge marketing resources."

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