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April 23, 2020 10:10 pm

Google To Cut Marketing Budgets By as Much as Half, Directors Warned of Hiring Freezes

Google is slashing its marketing budgets by as much as half for the second half of the year, CNBC reported Thursday. From the report: One email about the cuts went out to marketing employees this week, noting the budget cuts and a new hiring freeze for full-time and contract employees. "There are budget cuts and hiring freezes happening across marketing and across Google," said one message from a global director sent to employees Wednesday. "We, along with the rest of marketing, have been asked to cut our budget by about half for H2." A company spokesperon confirmed that some areas' budgets are being cut by as much as half, but added that others may not be since it is still in the process of "recalibrating." "As we outlined last week, we are re-evaluating the pace of our investment plans for the remainder of 2020 and will focus on a select number of important marketing efforts," a company spokesperson said in an emailed statement to CNBC Thursday. "We continue to have a robust marketing budget, particularly in digital, in many business areas."

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