Sonos launches its own streaming radio service

Sonos has always been the neutral manager of streaming services on its multiroom audio platform, but the company is about to take a big step into creating some of that content itself. Sonos Radio is a new, free-to-use streaming service that’s being introduced as part of a software update rolling out today worldwide.

Moving forward, it’ll come preloaded in the Sonos app, so I think it’s fair to think of Sonos Radio as a starting point that customers can sample before adding other services like Spotify, Apple Music, Amazon Music, Pandora, and whatever else they will be listening to. That’s a pretty advantageous spot to be in, and CEO Patrick Spence says it’s “only the beginning” as Sonos works on other services “that provide our customers...

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