Tesla wins Kelley Blue Book award for 'Top Luxury Brand'

Tesla's reputation as a top car brand is still intact even as car sales drop off while most people stay sheltered indoors during this pandemic.

On Wednesday, car valuation group Kelley Blue Book named Tesla the top luxury car brand. The California-based electric vehicle company also took home titles for "Best Value," "Most Refined," "Best Performance," and "Best Car Styling" in the luxury category. Only "Most Trusted" went to a different car company, Lexus, which makes sense given the Japanese brand's decades-long reputation compared to Tesla's 10-plus years of car production. 

For non-luxury choices, Subaru was named the top brand for the third time in the past five years. This year marked the first time Tesla had won any KBB accolades. The KBB brand awards are based on feedback from 12,000 new-vehicle shoppers and perception data pulled annually.  Read more...