Amazon will feature SXSW films in a virtual film festival on Prime Video

Amazon Prime Video is partnering with South by Southwest to launch what it’s calling a film festival collection, which will include works from filmmakers who had been scheduled to screen at the 2020 event in Austin. Originally scheduled for mid-March, the 34-year-old tech, music, and film fest was canceled by Austin Mayor Steve Adler on March 6th due to public health concerns related to the COVID-19 pandemic.

Filmmakers were notified today and given the chance to opt in to the virtual festival, slated for a 10-day run sometime later this month, according to a release from the SXSW film press office sent to The Verge. The festival will be free to US audiences on Amazon Prime video. An Amazon Prime membership is not necessary to view the...

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