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March 31, 2020 04:45 pm

Trump Won the Internet. Democrats Are Scrambling to Take It Back.

In the era of big data, memes and disinformation, the Democrats are trying to regain their digital edge as the president and his loyalists dictate the terms of debate. From a report: The deceptively edited video that purported to show Joseph R. Biden Jr. endorsing President Trump's re-election bounced relentlessly around the internet, falsely painting the former vice president as too confused to know what office he was running for or whom he was vying to run against. The doctored video didn't originate with one of the extremist sites that trade in left-bashing disinformation. It was posted on Twitter by Mr. Trump's own social media director. [...] The video, based on a speech Mr. Biden gave earlier this month, registered five million views in a day before his campaign responded -- with statements to the press and cable interviews that largely focused on persuading Facebook to follow the example of Twitter, which had labeled the content "manipulated media." A direct social media counterattack, aides said later, would have risked spreading the damage. [...] As Mr. Biden closes in on his party's nomination, that digital mismatch underscores one of the Democrats' biggest general-election challenges: They are up against a political figure who has marshaled all the forces of the modern web to refract reality and savage his opponents. Yet they are starting from a deficit, struggling to regain their once-formidable online edge. Now closing this technological divide has taken on deepening urgency, with public life shut down against the threat of the coronavirus. Already, Mr. Biden's allies have expressed anxiety about his ability to break into the national conversation around the pandemic as it reverberates from the president's daily briefings to social media feeds. If modern politics is increasingly digital politics, today even more so. In the three years since Hillary Clinton's humiliating 2016 defeat, the Democrats have been urgently scrambling to reorder the digital equation, an all-hands-on-deck effort that has drawn a range of new donors, progressive activists and operatives together with veterans of the tech-forward Obama campaigns and the old-line contributors and party regulars of the Bill Clinton era. So far, the Democrats and their allies have produced new apps to organize volunteers and register voters, new media outlets to pump out anti-Trump content and a major new data initiative to drive what the party hopes will be the biggest voter-mobilization effort in its history.

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