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March 30, 2020 10:50 pm

LG Is Ditching 'G' Series Branding On Future Smartphones

LG is ditching the "G" series branding on future smartphones. The company released the LG Optimus G1 Pro in 2013 and went on to release a new "G" series flagship smartphone every year since, with the most recent being the LG G8X ThinQ. 9to5Google reports: The Korea Herald and Naver have reported over the weekend that LG has decided to stop using the G series branding on future smartphones. Instead, LG would use separate names for each smartphone model with the names "focused on each model's design or special feature." Apparently, a goal for LG is to bring back the success of its "Chocolate" phones from the 2000s. Those devices had a different name for every model focusing on a specific design or software feature. Apparently, this change would take effect starting with the device we previously knew as the "LG G9 ThinQ." It's unclear what that device will be called at this point, but the device is rumored to be less of a flagship, using Qualcomm's Snapdragon 765 instead of the more powerful Snapdragon 865. While this branding decision was reportedly made public in Korea, LG's PR isn't confirming it globally yet.

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