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March 25, 2020 02:01 pm

Apple's App Store Rules Limit Rival Gaming Services While Arcade Runs Free

Video-game fans suddenly have their pick of a huge menu of titles thanks to a raft of new mobile subscription services from Apple, Microsoft, Alphabet's Google and Nvidia. But for the more than 1 billion users of Apple's iPhone and iPad, the only real option is Arcade, the subscription service launched by the company in September. From a report: That's because Apple imposes strict limits on the kinds of apps users can access on its devices. For example, App Store guidelines ban services that rely on streaming from the cloud. Arcade adheres to the requirements, in part, because it's included as a feature within the App Store itself. This is the latest example of what critics say are arbitrary rules favoring Apple's own apps at the expense of similar software from outside developers. "There's a fraught relationship between developers and Apple precisely because of rules like this," said David Barnard, a longtime independent developer and advocate at RevenueCat. "In some ways, I am incredibly grateful to their marketplace for helping me make millions of dollars I wouldn't have made without it. On the flip side, them being so heavy handed at times does kill apps and does cause developers to miss out on other potential revenue."If software developers want to reach as many consumers as possible, they have to be on Apple's iOS. The operating system powers more than 1 billion smartphones and tablets and it's the only way to access the iOS App Store, which accounted for 65% of app spending globally last year, according to Sensor Tower. The Cupertino, California-based company can also make or break mobile gaming businesses: More than half of the $62 billion spent on smartphone gaming last year happened on Apple products.

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