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March 24, 2020 05:16 pm

Impossible CEO says it can make a meat unlike anything that youve had before





Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.


Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.


But what if plant-based meat wasn’t just a substitute for an already-existing marketplace, and instead, it started to make meat that has never...



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Original Link: https://www.theverge.com/2020/3/24/21192336/impossible-foods-ceo-interview-vergecast-podcast-plant-based-meat

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