Firefox is launching a new test pilot with Scroll to pay web publishers

Mozilla and Scroll have made an earlier-announced partnership slightly more official today with the wider release of a browser extension called “Firefox Better Web.” It’s part of Firefox’s ongoing effort to combat tracking on the web, but with the small twist that it includes the option to sign up for Scroll.

Scroll, if you don’t recall, is the $5-a-month service that stops ads from loading on certain websites. It’s not technically an ad blocker, but rather lets publishers know they shouldn’t serve them in the first place when you visit. For a limited time, the subscription will cost $2.50 per month for the first six months.

The Mozilla partnership essentially builds Scroll into a package of tools that Mozilla offers as a test pilot....

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