Universal will release films currently in theaters as $20 rentals starting Friday

Universal Studios is planning to release some of its newest films that are still in the middle of their theatrical runs — including The Invisible Man, The Hunt, and Emma. on digital platforms to rent for $20 starting this Friday. Furthermore, the upcoming Trolls World Tour, which was set to release in theaters on April 10th, will now also be available to rent on demand the same day it hits theaters, via Deadline.

The announcement comes after a historically poor weekend at the box office across the board, one that saw overall figures bring in just $55.3 million — the worst numbers for this week of the year since 1995. Of Universal’s current theatrical films, The Invisible Man and Emma. saw 60 percent and 72 percent drops, respectively,...

Continue reading…