Verizon launches Yahoo Mobile phone service

Verizon is launching a Yahoo-branded mobile phone service called Yahoo Mobile in an attempt to use consumers’ total apathy toward familiarity with the Yahoo brand to kickstart a new wireless provider.

Yahoo Mobile works off of Verizon’s network and offers only one plan: unlimited LTE data for $40 per month, plus throttled tethering and a subscription to Yahoo Mail Pro. It’s a good price; Verizon charges $65 per month for a prepaid unlimited plan, and AT&T charges $45 per month.

If this all just feels like a lazy attempt to recycle the Yahoo brand, well, it gets worse: Yahoo Mobile is basically just a rebranded version of Visible, which is another spinoff phone service operated...

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