YouTube childrens content faces a new threat from the KIDS Act

From toy unboxings to gaming videos, kids spend a lot of time watching YouTube videos. But if two Democratic senators get their way, YouTube and other companies could be forced to completely overhaul their children’s content ecosystems.

The Kids Internet Design and Safety (KIDS) Act was introduced by Sens. Ed Markey (D-MA) and Richard Blumenthal (D-CT) on Thursday; if approved, the bill would force companies like YouTube and TikTok to completely change how they treat children’s content on their platforms. Everything from ads, app design, and some kinds of harmful content would see new limitations when a child under the age of 16 uses the platform.

“Today, kids’ faces are increasingly covered in the glow of their screens, and it’s time...

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