Trailer for "Insert Coin," a new documentary about the creators of the biggest videogames of the 1990s

"Insert Coin" is a new documentary about Midway, the Chicago-based videogame developer that transformed the industry with Mortal Kombat, NBA Jam, Terminator 2: Judgment Day, and other coin-op classics. Director Joshua Tsui funded the film via this Kickstarter and will premiere at the SXSW Film Festival later this month. From the film description:

Eugene Jarvis, the creator of 80s classic videogames such as Defender and Robotron, returns to the industry in the 90s. In the process, he assembles a team that pioneers the concept of bringing live-action into videogames, kickstarting a new era in the arcades.

The technology mushrooms into massive hits such as Mortal Kombat and NBA Jam and soon the team begins to conquer the world. What began as a small tight-knit group begins to deal with success and eventually the rise of home consumer technology.