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March 5, 2020 04:01 pm

The Rich Are Preparing for Coronavirus Differently

The new coronavirus knows no national borders or social boundaries. That doesn't mean that social boundaries don't exist. An anonymous reader shares a report: "En route to Paris," Gwyneth Paltrow wrote on Instagram last week, beneath a shot of herself on an airplane heading to Paris Fashion Week and wearing a black face mask. "I've already been in this movie," she added, referring to her role in the 2011 disease thriller "Contagion." "Stay safe." [...] Business executives are ditching first class for private planes. Jet-setters are redirecting their travel plans to more insular destinations. And wealthy clients are consulting with concierge doctors and other V.I.P. health care services. Why spend $3.79 on a bottle of hand sanitizer from Target when Byredo, a European luxury brand, makes one with floral notes of pear and bergamot for $35 (although that, too, is sold out)? [...] At a time when every stray cough from three rows back sounds like a ghostly greeting from Typhoid Mary, those who can afford it are paying extra to sidestep crowded security lines and jampacked planes and flying private -- which might be an attractive option for those who wish to flee the teeming cities for, say, a safe house in Telluride, Colo. Some wealthy people say they have been staying in their Hamptons homes and are prepared to jet off to cabins in Idaho if things get worse. And The Guardian reported that executives have chartered jets for "evacuation flights" out of China and other affected areas. For some private jet companies, fear equals opportunity. Southern Jet, a charter jet company in Boca Raton, Fla., recently sent out a limited test marketing email with the tag line: "Avoid coronavirus by flying private ... Request a quote today!" [...] In certain pockets of Silicon Valley, where tech-elite survivalists drool over abandoned missile silos that were converted into luxury bunkers, coronavirus is precisely the doomsday scenario they've been preparing for. Marvin Liao, a partner at the venture capital firm 500 Startups, has been stocking up on canned food, water, hand sanitizer and toilet paper in anticipation of an outbreak, and has lately been scoping out a high-end air purifier called Molekule Air, which costs $799. "I don't know if you're ever ready for this," Mr. Liao said of coronavirus. "But I think that you're probably better prepared than a lot of people, because at least you've thought about it and at least you've stocked up. Worse comes to worse you'll have a lot more cushion than a lot more people out there."

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