Push notification ads on iPhones are coming, but there&8217;s a silver lining

If there's one place I really, really don't want to see ads, it's the push notifications on my phone. 

But that's exactly what's happening on iOS. In its updated App Store review guidelines,  Apple has recently enabled app developers to use push notifications for marketing purposes (via 9to5Mac). 

There's good news in there as well, though. Here's the entire paragraph from the updated guidelines. 

This means you, the user, will not get ads in your push notifications unless you consent to them, and even if you do, you will be able to stop them from appearing. Phew. 

As The Verge pointed out, the change may have something to do with the fact that Apple actually broke its own rules before by sending push notifications which are essentially ads. So now the field is level for all developers, which is a good thing.   Read more...